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Marketing Specialist, UC Online

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Date: Dec 5, 2018

Location: Cincinnati, OH, US

At the University of Cincinnati Online (UC Online), we deliver a world-class experience for students seeking online flexibility and University of Cincinnati quality. From inquiry to graduation, we push the boundaries of what is possible and drive innovation in online education at the University of Cincinnati. With a student-centric approach and data-driven decision making model, we support students through the online lifecycle of program discovery, program participation, and degree attainment. Our students realize their hope for a better future through real-life learning at an institution with a legacy of research, innovation, and accomplishment.


In fulfillment of this mission, UC Online invites candidates to the position of Marketing Specialist. We are seeking forward-thinking innovators who are eager to join UC's newest academic unit as we build the next chapter in online education.


The Marketing Specialist will assist the UC Online Marketing team with the execution of UC Online's marketing strategy, including print, direct mail, search, and social media. Additional responsibilities include monitoring and reporting on marketing campaign activities in reports and dashboards, as well as assisting with tracking inquiries and supporting the retention, program development, and program launch efforts of UC Online. Other duties supporting UC Online may be assigned.


Minimum Qualifications

  • Bachelor’s degree or equivalent combination of education and experience.
  • A minimum of one (1) year of experience in product marketing, campaign planning including direct and/or interactive marketing, research, messaging, positioning, copywriting.


Preferred Qualifications

  • Demonstrated capacity for developing and understanding strategy.
  • Strong understanding of search, online advertising and pay-per-click (PPC).
  • Excellent creative and copywriting skills.
  • Proficient with Microsoft Office, design and layout. (especially Excel)
  • Basic understanding and experience with CRM systems and website content management.
  • Strong knowledge of project management fundamentals.
  • Excellent organizational and analytical skills and ability.
  • Strong ability to negotiate.


The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.


As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).


The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled.


REQ: 35616 


Nearest Major Market: Cincinnati

Job Segment: Medicare, CRM, Project Manager, Research, Healthcare, Technology

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