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To promote the health and safety of our university community, UC currently has a mandatory mask requirement for all buildings on campus for faculty, staff, students, and visitors. Additionally, successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by November 15, 2021. Newly hired individuals will be required to provide proof of their COVID-19 vaccination. There is an opportunity to request an exemption from the vaccine requirement for medical reasons, sincerely held reasons of conscience, or religious beliefs.

Marketing Analytics Specialist

Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL


Founded in 1819, the University of Cincinnati embarks upon its third century – building on the past and defining the future by leading urban, public universities into a new era of innovation and impact through its strategic direction, Next Lives Here. Underscoring the power of creativity, ingenuity, invention and inclusion, what’s Next will accelerate our unrivaled momentum, evidenced by eight straight years of record enrollment and rankings that include placement among America’s top 100 public universities by U.S. News & World Report. Home to a diverse student body of nearly 47,000 and more than 4,200 distinguished faculty, the university combines its Research 1 (Very High Research Activity) Carnegie Classification with a physical setting that The New York Times recently acclaimed as “the most ambitious campus design program in the country.


Job Overview

Will inform and transform the University of Cincinnati’s comprehensive integrated marketing strategy with the power of data analytics, trend analysis and forecasting in an effort to strengthen our national reputation and support Next Lives Here. In collaboration with University MarCom division, Enrollment Management and selected agency of record, will assist in the creation of an integrated marketing strategy, with the ultimate goal of turning fans into students and turning students into advocates.

Essential Functions

  • Work with all levels of marketing staff and admissions staff to understand goals, determine required data sources, establish marketing benchmarks, KPIs and metrics, and assist in the creation of an integrated marketing strategy.
  • Analyze data to guide implementation of basic search and lead management processes.
  • Analyze the implementation of lead management, website marketing, social media marketing, lead management tool use, creative performance, and basic search techniques reflecting proven best practices.
  • Identify new touchpoints within the recruitment lifecycle where recruitment marketing could help improve conversion rates and improve student experience.
  • Measure all initiatives and deliver results to recruiting and admissions communications leadership to evaluate ROI and pivot where necessary.
  • Provide real-time campaign optimizations and inform future investments.
  • Collaborate with Enrollment Management leadership to identify industry trends and opportunities and ensure strategies most effectively support enrollment goals.
  • Collaborate with Manager of Marketing and Director of Admissions to guide the ideation of integrated marketing strategies.
  • Collaborate with the Social Media Manager to gather and analyze social media analytics and insights that inform content strategies and organic marketing efforts.
  • Collaborate with the Digital + User Experience team in MarCom to gather and analyze web analytics and insights that inform content strategies and organic marketing efforts.
  • Collaborate with MarCom leadership team to develop dashboards/visualization of data that provide actionable metrics used to optimize and drive marketing decisions.
  • Perform related duties based on departmental need. This job description can be changed at any time.

Required Education

  • Bachelor's Degree in Marketing, Data Analytics, Public Relations, Communications, or related field.
  • Seven (7) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.


Required Experience

  • Three (3) years of related experience in marketing, communications or related fields.
  • Experience with CRM management.
  • Experience with Google Suite (Analytics, AdWords, Tag Manager, Search Console, Data Studio, My Business).

Additional Qualifications Considered

  • Higher education experience.
  • Experience with web content management systems.
  • Experience with Slate.
  • Experience with Adobe AEM.
  • Experience with social media platforms and metrics, especially Sprout Social and Meltwater.

Physical Requirements/Work Environment

  • Lifting - up to 20 pounds - Often
  • Sitting - Often

Compensation & Benefits

UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.

  • Competitive salary range of $50,000 - $55,000 for this role, depending on the candidate's experience.
  • Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
  • Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
  • Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
  • Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
  • Tuition remission is available for employees and their eligible dependents.
  • Enjoy discounts for on-campus activities and services.

Application Information

This job requires submission of a resume, cover letter (explaining your interest in the position).


The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.


As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).


The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.


REQ: 73149 


Marketing Analytics Specialist

Date:  Sep 30, 2021

Cincinnati, OH, US

Facility:  Main Campus

Nearest Major Market: Cincinnati

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