Job Overview

The Brand Multimedia Specialist plays a key role in elevating the University of Cincinnati’s reputation, recruitment, and reach through bold brand activation and compelling digital storytelling.

This role is responsible for creating scroll-stopping creative and action-driving content that amplifies UC’s brand across digital platforms. The content produced will spark awareness, fuel affinity, and drive action among various audiences—from prospective students to alumni and the broader community.

The Brand Multimedia Specialist is a creative producer, visual storyteller, and digital craftsman who brings UC’s brand to life through compelling photography, video, and motion content that drives engagement and inspires action. This role will work in close collaboration with the Executive Director of Marketing and Communications, UC’s agency of record, MarCom team members, and partners across campus. 

Together, this team builds dynamic and innovative creative that inspires action, captures authentic moments that break through the noise, designs social media content that stops the endless scroll.

This role is fast-paced, collaborative, and grounded in storytelling and craft. The ideal candidate has a sharp eye, innovative mindset, and a passion for capturing moments that matter and creating content that feels as real and bold as the university it represents. The position offers a flexible hybrid work schedule with a combination of in-office and remote days.
 

Essential Functions

• Produce and manage brand-forward photography and videography to support high-impact, campaign-specific initiatives, ensuring alignment with UC’s visual identity and strategic goals. 
• Capture “Moments that Matter” through high-quality photo and video coverage of signature university events such as Convocation, Commencement, Homecoming, and other milestone moments. 
• Lead creative content production in collaboration with the Senior Social Media Manager concepting, capturing, and editing photo and video assets for @uofcincy’s social media channels. 
• Design and deliver digital-first assets including short-form videos, motion graphics, and photography for use across UC’s digital ecosystem (social media, web, email, and digital advertising). 
• Develop and optimize short-form video and social media content tailored for platforms like TikTok, Instagram, YouTube, and Facebook, ensuring engagement and visibility. 
• Support the Media Relations and Content teams by capturing and delivering high-quality photo and video assets that elevate news stories, blog posts, and signature content like Must Reads, ensuring every story is visually compelling and brand-forward.
• Support web experience development by creating visual assets (photos, videos, branded templates) for use in Adobe Experience Manager (AEM) and UC.edu. 
• Contribute to the digital experience by partnering closely with the Digital + Social Apex Users Group, elevating UC’s user interface and digital storytelling across platforms. 
• Ensure accessibility and usability compliance in all digital creative assets, maintaining WCAG standards and a user-centered design philosophy. 
• Manage enterprise-level Digital Asset Manager (DAM) 
• Design and execute social activations, pop-ups, and digital-first campaign moments that increase engagement and extend the UC brand to new audience spaces. 
• Support data-driven creative decisions by evaluating performance metrics, monitoring KPIs, and refining visual content based on engagement, reach, and conversion analytics. 
• Utilize project management tools to effectively plan, track, and collaborate with stakeholders across Marketing + Communications and key university units. 
• Manage vendors, contractors, and external partners for creative needs, writing specifications and coordinating deliverables. 
• Stay current with industry trends such as AI and digital engagement strategies to bring innovative ideas and approaches to the team.
• Perform related duties based on departmental need. This job description can be changed at any time.

Required Education

Bachelor's Degree

Required Experience

Three (3) years of relevant work experience in related field required

Additional Qualifications Considered

• Demonstrated proficiency in Adobe Creative Cloud, especially Photoshop, Premiere Pro, After Effects, InDesign, and Lightroom
• Experience with photo and video production, including DSLR/mirrorless cameras, audio capture, lighting, and post-production editing
• Strong portfolio showcasing digital-first creative work, including social content, short-form video, motion graphics, and photography
• Familiarity with digital asset management (DAM), organizing and delivering assets to clients and effectively utilizing metadata for search and sort
• Familiarity with content management systems (CMS), preferably Adobe Experience Manager (AEM)
• Understanding of accessibility and usability standards (e.g., WCAG), with an ability to apply these to digital media
• Experience developing branded assets and templates for cross-platform use (web, email, social, print)
• Strong storytelling instincts, with an eye for visual composition, pacing, and audience engagement
• Highly organized with experience managing creative projects using digital project management tools (e.g., Asana, Trello)

Physical Requirements/Work Environment