Share this Job

Associate Director of Marketing, CECH

Current UC employees must apply internally via SuccessFactors >


Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 47,000 students, 10,500 faculty and staff and 330,000 alumni, UC combines a Top 35 research university with a physical setting The New York Times calls “the most ambitious campus design program in the country.”


With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, eight straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 athletic conference, UC’s momentum has never been stronger. UC’s annual budget tops $1.6 billion and its endowment totals $1.9 billion.


About CECH

The College of Education, Criminal Justice, Human Services, and Information Technology (CECH), at the University of Cincinnati, is dedicated to making a difference in our communities through outreach, academic programs, and community partnerships. Our students, faculty and staff work side-by-side with educators, athletic directors, community wellness experts, IT and cybersecurity analysts, and local, state and federal law enforcement officials. We value experiential learning as an important element of our degree programs. Current research is incorporated into every course to ensure our graduates are prepared to address the most urgent challenges of our society.


Job Overview

Under general supervision from the Director of Student Recruitment & Marketing, the Associate Director of Marketing will assist in the strategic direction and planning of the marketing unit, the development and implementing of publications, marketing campaigns, promotional campaigns, communications, market research and public relations services for CECH. They will also assist in the direction of the communication activities for CECH in which decisions and quality of execution have significant impact on internal and external relations.


This position has the potential for a hybrid work schedule.

Essential Functions

  • Assist with planning and implementing publications, marketing campaigns and public relations services; develop and maintain communication efforts of a college or unit according to university branding guidelines (i.e., websites, social media sites, blogging, email, print advertising, etc.).
  • Develop long-range plans and strategies to achieve unit, department, university goals for areas of responsibility, monitors and achieves established goals. 
  • Recommend, implement and interpret university rules, policies, procedures, and controls; manage processes to advance service levels; collect and analyze data needed to track activities by promotional effort and develop and implement responsive service programs.
  • Attend meetings on behalf of the director; consult with director on major policy changes affecting other departments; authority to grant exceptions; may function for the Director in his/her absence, as required. 
  • Develop, implement and monitor assigned budgets and revenue/sponsorship oversight; authority for function budget, revenue and expense planning and approving expenditure; delegated signature authority for programs or functions within department or center.
  • Responsible for establishing collaborating efforts with administrative and academic units; serve as administrative liaison for internal and external business partners and community visitors. 
  • May provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.). 

Essential Functions Continued

  • Developing and implementing brand strategies.
  • Coordinating marketing materials and social, print, web-based and electronic media placement.
  • Maintain and continually improve the SEO of the College website, using strategies and analytics, to increase traffic and quality recruitment leads.
  • Work closely with the Director of Student Recruitment & Marketing to create a system and process for gathering and analyzing data in order to generate qualified leads, and determine ROI on all efforts.
  • Oversee the Social Media calendar and manage influencers to produce relevant social media content.
  • Provide direct supervision to Marketing staff and delegate appropriate tasks.
  • Creation of digital marketing campaign through the use of paid social media advertising for various programs within the college.
  • Serve as liaison for various vendors and contract operations.


Required Education

  • Bachelor’s Degree in Marketing, Communication, Graphic Design, or other related degree.
  • Nine (9) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Required Experience

  • 5 years marketing experience.
  • 2 years of supervisory experience leading full-time and/or student employees.

Additional Qualifications Considered

  • Experience writing content for various strategic communications, media, external outreach and partnership needs, audiences, and publication formats.
  • Experience with market research.
  • Ability to manage, motivate, and teach staff and vendors to deliver high quality executions of campaign elements on multiple concurrent projects.
  • Proficient with Microsoft Office.
  • Very strong Excel skills with experience using its analytical and data tools.
  • Experience working with a CRM.
  • Experience with web content management systems.
  • Experience with digital campaigns and developing the analytics and tools to improve them in an interactive fashion.
  • Ability to lead, direct, and manage, but willingness and skillset capable of performing hands-on tasks as needed.  

Physical Requirements/Work Environment

  • Office environment/no specific unusual physical or environmental demands.

Application Process

  • This job requires submission of a marketing portfolio, resume, and cover letter explaining your interest in the position.
  • Please use the additional documents feature as needed for these items.


Compensation and Benefits

UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.

  • Competitive salary range of $70,000 - $75,000 dependent on the candidate's experience.
  • Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
  • Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
  • Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
  • Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
  • Tuition remission is available for employees and their eligible dependents.
  • Enjoy discounts for on and off-campus activities and services.


The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.


The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.


REQ: 84941 


Associate Director of Marketing, CECH

Date:  Jul 29, 2022

Cincinnati, OH, US

Facility:  Main Campus

Nearest Major Market: Cincinnati

Job Segment: Criminal Justice, Manager, CRM, Cyber Security, Security, Management, Research, Technology