Assistant Director of Marketing and Fan Experience

Current UC employees must apply internally via SuccessFactors >


Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 50,000 students, 11,000 faculty and staff and 340,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls “the most ambitious campus design program in the country.”


With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC’s momentum has never been stronger. UC’s annual budget tops $1.65 billion and its endowment totals $1.8 billion. The University’s overall regional economic impact exceeds $10.6 billion, paving the way for the future of Cincinnati.

About the Department

The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 500 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 117 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first American Athletic Conference program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats. 


UC student-athletes collectively posted a 3.4 overall GPA in the spring of 2023, resulting in 11 consecutive semesters of a 3.3 department GPA or higher.


Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our University and impact the lives of student-athletes as they prepare to change the world on and off the field. 


For more information visit

Job Overview

The University of Cincinnati (UC), Department of Athletics seeks applications for an Assistant Director of Marketing and Fan Experience. This is a full-time position, with a comprehensive benefits package. The position will be hired at the Assistant or Associate level depending on the candidate’s qualifications and experience.


The successful candidate will be expected to deliver a world-class experience for our fans and manage a diverse range of marketing duties with a focus on generating revenue and increasing attendance at athletic events while following University of Cincinnati and departmental policies, NCAA Division I, and Conference bylaws and regulations.  


The position requires evening and weekend hours. 

Essential Functions

  • Manage and implement all marketing and promotional plans for Women's Basketball and assigned sports.
  • Assist in the marketing, promotion of football, including gameday operations and game presentation.
  • Support fan experience elements for football, men’s basketball, and other sports as needed, including but not limited to tailgating, open houses, spring games, pep rallies, etc.
  • Create strategies, build relationships, and implement fan experiences to positively differentiate live home events from watching on television, in turn enhancing fan engagement and increasing attendance at assigned sports, specifically through student, youth, family and community outreach efforts.
  • Develop and implement creative, innovative, and impactful ideas for fueling the intensity of interest in Bearcats athletics.
  • Manage the student capstone and internship programs (Bearcats Marketing Association).
  • Serve as the liaison to campus and student organizations and develop creative and innovative strategies for deepening student engagement with athletics, utilizing resources such as email platform and Ruckus social media accounts.
  • Participate in revenue generating initiatives, including but not limited to student season ticket sales.
  • Support the day-to-day operations of the marketing department.

Required Education

  • Bachelor's Degree.
  • Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Required Experience

One (1) year of program coordination experience.

Application Information

Interested and qualified applicants must apply online and include a cover letter of interest and a current CV/Resume. All certifications and other documentation can be uploaded using the Additional Documents section in the application. 

Physical Requirements/Work Environment

  • Office environment/no specific unusual physical or environmental demands.

Compensation and Benefits

UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.

  • Competitive salary range dependent on the candidate's experience.
  • Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
  • Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
  • Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
  • Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
  • Tuition remission is available for employees and their eligible dependents.
  • Enjoy discounts for on and off-campus activities and services.


As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).


To learn more about why UC is a great place to work, please visit our careers page at


For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at


The University of Cincinnati is an Equal Opportunity Employer.


REQ: 96583 


Assistant Director of Marketing and Fan Experience

Date:  Jul 10, 2024

Cincinnati, OH, US

Facility:  Main Campus

Nearest Major Market: Cincinnati

Job Segment: Developer, Medicare, Manager, Technology, Healthcare, Management, Research