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Assistant Director of Marketing - Content Manager

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Date: Sep 21, 2017

Location: Cincinnati, OH, US

Assistant Director of Marketing - Content Manager

A&S Marketing & Communication Department

 

UNIVERSITY OF CINCINNATI

 

The Department of Marketing & Communication in the College of Arts & Sciences is currently accepting applications for the position of Content Manager (Assistant Director of Marketing) to produce print, interactive and downloadable content to expand and enhance the College analog and digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and collaboration and project management skills. The Content Manager will report to the college’s Director of Marketing and Communication.

 

The Content Manager works with our Director of Marketing and Communication, and our Associate Director of Marketing and Communication to oversee all college marketing content initiatives, both internal and external, across multiple platforms and formats to drive recruitment, engagement, retention, and positive audience behavior. This role requires collaboration across departments and units to deliver an effective content marketing strategy and editorial plan to meet college objectives.

 

Position Responsibilities and Duties:

 

Content Management

  • Implements and maintains a master content calendar for all digital properties.
  • Supports the content strategy for college departments, centers and units, largely focusing on homepages, landing pages, microsites and social media.
  • Develop standards, systems, calendars and best practices for content creation, distribution, maintenance, retrieval and repurposing, including implementation of content strategies. 
  • Plans, cultivates, creates, publishes and maintains useful and compelling content across digital channels, ensuring proper messaging, quality, brand compliance and consistency with other marketing activities and media.
  • Develop a functional content calendar throughout the college verticals; identify and assist the content creators and story owners in each vertical.
  • Monitor work flow for requesting, creating, editing, publishing, and retiring content.
  • Collaborate with college faculty and staff, external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and audiences.
  • Ensure college marketing content is consistent in style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person.
  • Write or edit content including blogs, landing pages, web copy, and other asset types

 

Measurement and Analytics

  • Tracks and analyzes digital communication metrics to create optimization recommendations; develops reports analyzing digital ad performance alignment with campaign KPIs; recommends site and social media enhancements, keyword expansion for program sites, and strategies that increase organic traffic and conversions
  • Define, implement and report audience engagement metrics across platforms (measured by users taking the desired action...e.g., application, conversions, subscription, etc.).
  • Leverage market data to develop content themes and topics and execute a plan to develop relevant assets.
  • Optimize all content, including articles, webcasts and video, for search.
  • Conduct ongoing usability tests and gather audience feedback data to gauge content effectiveness.
  • Conduct periodic competitive audits.

 

Administration

  • Identify, recruit and assist content creators and story leaders in the college’s content verticals.
  • Hire and supervise student workers and graduate assistants.
  • Research trends, news, and social media content for strategic use in content development.
  • Supervise or assist creative resources including designers, writers, other college or university personnel and external vendors.
  • Be an arbiter of best practices in grammar, messaging, writing, and style.

 

Minimum Qualifications:

  • Bachelor's degree in Marketing, Journalism, Public Relations or related field.
  • Minimum of three years’ experience of content marketing.
  • Experience in creating engaging content for all digital outlets, including website, collateral, email, blogs, and social networks.
  • Ability to understand analytics (including Google) and report on content and social performance, conversion ratio’s and other KPIs
  • Demonstrated knowledge of best practices of main social media channels (LinkedIn, SlideShare, Twitter, YouTube, etc.) with the understanding of which content approaches work on each and why.
  • Experience in complex project management, with demonstrated success in managing the priorities of multiple stakeholders in a complex, fast-paced environment
  • Expertise in relevant major business software applications (e.g, Adobe Creative Suite, Microsoft Office, SproutSocial, Google, etc.). 
  • Proven editorial skills. Outstanding command of the English language.
  • Excellent communicator, negotiator and mediator.

 

Preferred Qualifications:

  • Experience managing content within Content Management Systems and Customer Relationship Management systems
  • Demonstrated understanding of inbound marketing, demand generation, and lead management.
  • Ability to think like an educator, understanding what the audience needs to know and how they want to consume it.
  • Skill at both long-form and short-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
  • Experience in storytelling using words, images, or audio, and an understanding of how to create content that draws and retains audiences.

 

To Apply:

In order to apply for this position, you must complete our online application at https://jobs.uc.edu (Reference Requisition #16863).  In addition to the application, you must include a current copy of your resume, and a one-page letter of application detailing your interest and qualifications for the position.  We will begin reviewing applications in September, 2017.  We will continue to accept and review applications until the position is filled.

 

The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.

 

The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled.

 

REQ: 16863

SF:OMJ SF:OOD SF:VA SF:INS SF:CB1


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