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To promote the health and safety of our university community, UC currently has a mandatory mask requirement for all buildings on campus for faculty, staff, students, and visitors. Additionally, successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by November 15, 2021. Newly hired individuals will be required to provide proof of their COVID-19 vaccination. There is an opportunity to request an exemption from the vaccine requirement for medical reasons, sincerely held reasons of conscience, or religious beliefs.

Admissions Counselor, UC International Admissions Marketing

Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL


Founded in 1819, the University of Cincinnati embarks upon its third century – building on the past and defining the future by leading urban, public universities into a new era of innovation and impact through its strategic direction, Next Lives Here. Underscoring the power of creativity, ingenuity, invention and inclusion, what’s Next will accelerate our unrivaled momentum, evidenced by eight straight years of record enrollment and rankings that include placement among America’s top 100 public universities by U.S. News & World Report. Home to a diverse student body of nearly 47,000 and more than 4,200 distinguished faculty, the university combines its Research 1 (Very High Research Activity) Carnegie Classification with a physical setting that The New York Times recently acclaimed as “the most ambitious campus design program in the country.


Job Overview

The Admissions Counselor – Marketing position will design, develop, and evaluate marketing and communication content for UC International Admissions via print and video, web and social media, and ensure that content is organized, clear, consistent, and meets university branding standards and UC International messaging objectives. This position will collaborate with central marketing and admissions, along with other departments and colleges, on projects and campaigns to elevate UC’s brand awareness both locally and abroad.


Under general supervision from the Assistant Director of International Marketing, the Admissions Counselor will also support and advise prospective international students as they navigate the college application and decision process and serve as a representative of the University of Cincinnati at recruitment events, campus visits, and on-campus events.


Occasional international travel may be required.

Essential Functions

  • Serve and manage a geographic territory to ensure the university reaches various enrollment goals while being fiscally responsible.  Serve as the primary resource for contacts in that area. Develop and execute initiatives that best serve the students and organizations in the area. Make data-driven decisions to coordinate and execute travel within that area, including visits to high schools and community colleges.
  • Travel extensively during key time periods (8 - 10 weeks in the fall and 1 – 3 weeks in the spring) and work evenings, weekends, and beyond a traditional work week as needed to effectively perform responsibilities, such as on-campus visit/event experiences.
  • Maintain and use information about students and organizations to advise and encourage students from prospect through application and enrollment.
  • Increase representation from one or more strategic populations based on the demographics of the territory (i.e. under-represented, high-achieving, transfer, out-of-state, and international).
  • Implement and explain university admissions policies.
  • May coordinate a specialized programmatic area such as on-campus and off-campus events, student tour guides, tele-counseling, campus visits, outreach and access, high-achieving scholars, website, social media, transfer, communications and marketing, regional campus referrals, etc.  
  • Evaluate applications for admission and make holistic admission decisions using many pieces of information. Accuracy and consistency will be needed to ensure the university is properly aligned to reach various enrollment goals.
  • Use a Customer Relationship Management (CRM) system to maintain records and prepare reports as required; generate reports and assist in analyzing and interpreting data for future planning and evaluation.
  • Perform related duties based on departmental need.

Required Education

Bachelor’s Degree

Required Trainings/Certifications

  • Current valid driver’s license.
  • Some positions may require a valid passport.

Additional Qualifications Considered

  • Familiarity with Adobe Creative Suite; proficiency in Photoshop, InDesign, and Premiere Pro.
  • Proficiency with Google Analytics.
  • Excellent writing skills. Experience creating content across multiple platforms that comes across with an authentic voice. Ability to create and edit effective, engaging communication for various audiences.
  • Highly organized. Must be able to meet deadlines while managing multiple projects.
  • Cross-cultural communication skills. Experience writing for and working with diverse, multi-national audiences
  • Demonstrated proficiency or fluency in a second language
  • Experience in admissions counseling and enrollment management

Physical Requirements/Work Environment

  • Office environment/no specific unusual physical or environmental demands.

Application Process

Interested and qualified applicants must apply online and include a cover letter of interest, a current CV/Resume, a list of three references, and a minimum of three examples of previous marketing and/or design work. Can include advertisements, flyers, banners, short video projects, etc. Applications without a cover letter, CV/Resume, references, and example works will not be considered for the position. Please use the additional documents feature as needed for these items.


Compensation and Benefits

UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.

  • Competitive salary range, depending on the candidate's experience.

  • Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
  • Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
  • Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
  • Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
  • Tuition remission is available for employees and their eligible dependents.
  • Enjoy discounts for on and off-campus activities and services.


The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.


As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).


The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.


REQ: 73742 


Admissions Counselor, UC International Admissions Marketing

Date:  Nov 9, 2021

Cincinnati, OH, US

Facility:  Main Campus

Nearest Major Market: Cincinnati

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